We all know that downtime can be deadly to the success of an online business – especially one that is just starting up. We can put tools in place, such as a quality website monitoring service, to let us know that downtime is happening the moment it occurs. This allows us to get to work to resolve that downtime as quickly as humanly possible, but shouldn’t we also be taking it one step further? Shouldn’t we be on the lookout for the common pitfalls of website downtime so we can help avoid it altogether whenever possible?