Amazon’s famous Prime Day, which boasts deals that equal or surpass those found on Black Friday, is coming mid-month. Sources are saying deals will start July 16th and run through July 17th this year. In years past, customers have had frustration with slow-loading pages, while other pages did not load at all. Not only does this cause Amazon to lose sales on one of its biggest days of the year, but it causes serious frustration for customers in an “I want it now” mindset who feel that they are missing out on a limited-time deal.