Uptime monitoring of websites and servers is crucial in minimizing website downtimes. When website is experiencing frequent downtime and performance issues, monitoring site uptime statistics will help to analyze the metrics that are causing site downtime. Now-a-days, it is becoming increasingly common that online businesses are partnering with third party website monitoring service to get a correct picture of their site uptime numbers.
Business establishments that have websites to enhance their presence on global basis, need to maintain good site uptime to avoid interruptions in their service. Basically, if website is a part of marketing strategy that is helping the business grow, then it is essential to keep the site functioning round the clock. But today, the risk of website going down has become a growing concern for every industry not particularly to e-commerce businesses.
Website breakdowns are not just annoyance, but can become publicity nightmares for businesses. Even well-known companies like Amazon, Twitter, Yahoo, CNN and many other internet giants had suffered downtime issues over the past years. Sometimes, these outages can do more harm than just causing losses in revenues and sales profits.
One possible reason for the website downtime could be the malicious attack by the hackers. Hacker attacks have become the growing threat for every business website both large and small. Sometimes, the attack could be huge that it may even take down the websites of big internet giants. Especially, if attack happens on the internet servers, it is typical that hundreds of websites will be taken offline for hours affecting the web traffic. One of the major attacks has happened last year in 2016, when hackers targeted the data centers of a domain name services company called Dyn.
Now-a-days, having an online presence is just not enough to maximize the business revenues. Unless the site is continuously available, it cannot add value to the business. The success of any website broadly depends its appeal to its users, which means the users should feel comfortable to come back to the site repeatedly for purchase. Sometimes, a visually attractive website may not attract good number of visitors, whereas in other cases, even a simple website might get good traffic and conversions.
One of the common reasons for websites to have performance issues is the complexity in site design and functionality. Websites that have simple architecture are less vulnerable to performance problems when compared to sites that use database queries, third party plug-ins and applications. Particularly, performance issues are more predominant in online businesses that have login forms, shopping cart, checkout processes and other account validations in their websites.
After Google announcing a new version of their search algorithm for mobile searches, many online businesses have realized the importance of monitoring and improving the performance of their websites for mobile devices. While desktops, laptops and tabs are still relevant for accessing websites, the use of smartphones for internet has significantly increased in the past several years. The number of hours spent on mobiles for browsing websites is gradually becoming higher than the hours spent on traditional computers.
Checking the availability and response times of websites have become mandate for online businesses to provide better user experience to their customers. Downtime and performance issues can prove costly to online businesses because it affects the customer experience, business revenues and brand reputation. No matter how big or small the site may be, it is critical to have website monitoring service to avoid downtime losses and ensure continuity of websites.
Providing a good end user experience is important for success of any online business. Apparently, the site that performs better provides the customer the higher level of comfort to do business with that company. If customers have positive experience with the website, they are more likely to become a repeat and loyal customers. For this reason, website owners use many web optimization techniques to improve their site credibility and provide good user experience to their site visitors.
Server response time (also referred to as Time to First Byte or TTFB) is the time taken by the web server to respond with the first byte of content after a request is made for the webpage. When a HTTP request is made, the web server has to process the request before it sends back the first byte of response to the web browser. Any delay in processing the request can slow down the page loading speeds, thereby affecting website performance and user experience. There could be many factors that may slow down the loading of website but response from the web server is the critical one.
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